Tuesday, March 3, 2009

Quarters

I am getting ready to go to Calgary tomorrow for work...my schedule is crazy for the next week and a half - with the exception of Friday night I will be gone from Wednesday until the following Sunday (11 days)...
Wed - Fri: Calgary
Sat - Sun: Atlanta home search
Mon - Tues: Atlanta training
Wed: Tampa
Thur - Fri - Atlanta home search
Sat - Sun - more home search, maybe

SO - I have been busy today and instead of writing an original and wonderful post, will leave you with a story from Seth Godin's blog.

The panhandler's secret
When there were old-school parking meters in New York, quarters were precious.

One day, I'm walking down the street and a guy comes up to me and says, "Do you have a dollar for four quarters?" He held out his hand with four quarters in it.

Curious, I engaged with him. I took out a dollar bill and took the four quarters.

Then he turned to me and said, "can you spare a quarter?"

What a fascinating interaction.

First, he engaged me. A fair trade, one that perhaps even benefited me, not him. Now, we have a relationship. Now, he knows I have a quarter (in my hand, even). So his next request is much more difficult to turn down. If he had just walked up to me and said, "can you spare a quarter," he would have been invisible.

Too often, we close the sale before we even open it.

Interact first, sell second.

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